We are opening a new women's boutique in a high foot-traffic, touristy, and chic "old town" district. We will carry premium jeans, tops, and dresses. We will also carry high-end bags by designers such as Bottega Veneta, Roger Vivier, and Chloe.
We would like a logo for the boutique that suggests chic and sophisticated. But we prefer a simple design -- not too ornate.
Logo will go on store front, bags, marketing material, etc. Eventually, we will build a website as well, so the logo should be versatile for any of these uses.
Target audience is women who like contemporary high fashion and who have disposable income. This area also attracts a fair number of tourists, so more affluent tourists are a secondary audience.
Logo should be distinction, striking, and memorable, yet simple and sophisticated.