I need a logo for an app that I'm developing for Android and iOS. The name of the app is U-Safe.
The app aims to protect motorists and their families or loads from road accidents, especially as regards the roadkill of wildlife and domestic animals. That is, it focuses on road safety and biodiversity.
The user will receive notifications each time he approaches a point that has already happened many hotspots, warning to increase attention and reduce speed.
The person can also contribute information, sending photos of animals roadkill and thus increase the accuracy of existing models. This part of the app acts as a social network for biodiversity conservation and if used with the concept of Citizen Science.
Some important words that describe the app:
Travel (vacation, work, ...)
The audience that will use this app are:
Frequent users of private highways
Users of vehicle insurance companies
Users of car rental companies
The logo should get away from the obvious proposals to use the traffic sign, road lines, animals on the highways and the like ... I like the possibility of including the name in the logo, working with U-Safe plus some icon or complementation.
I will send several examples of logos that please me. They are mere examples so that they understand my particular tastes, but they must be thought to sensitize the intended audience. You will see that I like the creativity of mixing part of the name in the logo itself. In the meantime you can come up with completely different proposals and I will answer you very quickly about what I thought.
One concept that can be worked on is the relationship of security and proactivity, where the user is also part of this network of collaborators. It takes action and not just receiving information.
The colors must consider these points, they can not be pastels, they must instigate the action.
The logo will mainly be for the app, but will also be used in presentations for investors and other audiences. I need it in official color, but with some variations for backgrounds of different colors.