Sanctuary for rescued wildlife.
I rescue lions and other wild animals that come from cruelty situations: circuses, drug mafia, illegal trade, etc.
This will be the first sanctuary for rescued animals in Mexico (and Latin America).
Our spirit has a lot of activism but we will also make formal science and environmental education.
We want to combine the compassion and animal welfare, with the environmental conservation; this is something that rarely happens. Science does not care about individuals, and animal rights activists don´t make science, and we will.
So, our name "Libero" has to be strong, sexy, with very attractive typography because it is the call-to-action (our activist side), "Libero" has to be a brand that people want to use in a t-shirt, but also the words "santuario animal" (animal sanctuary) will have to be the formal (but modern) side of the name (science and education).
Libero has several meanings: Libero in spanish is "I free you" but it is also a word in Latin that means: Free, to set free, liberate, freedom.
We have 3 principal objetives:
- To rescue wildlife from cruelty situations and give them a permanent home in our prairies. No jails-cages anymore.
- To conserve species working on scientific protects (rehab and release).
- To educate people (environmental education) to stop the cruelty against captive wildlife, and to preserve species.
We will make a lot of communications: campaigns, activism, posters, merchandising, but we will also make conferences, workshops.
We will communicate to general public, to educate, to call to actions - campaigns (to rescue animals, to push authorities, etc); but we will also work with government, universities, etc.
The logo has to be very attractive but formal at the same time.