How Matt Cameron started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Whoto.com is a service that helps people working at large organisations connect with people of influence and build relationships. The service allows an employee to know who is important to connect with and presents news articles of interest to those people for the employee to forward with a commentary note.
WhoTo is about 'Who to know' and 'Who to contact'. It prompts the employee to connect with influential people by presenting timely articles that make the employee appear informed and considerate.
We need a logo that reflects the connection to those in influence and the dynamic of sending things as a way of being helpful. We want to emphasize being helpful.
A secondary consideration is that we want an element from our logo to be used as a favicon....
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We want it to be an obvious association with connecting to people and helping via sending helpful articles...