To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
When I looked at the different type of logs the wordmark style seemed appropriate as the word itself says the benefit. BTW in Australia the word "melon" is slang for our head so what I am saying is well brain/mind. I am targeting executive types so while the name is a little playful the subject is serious if that helps. In my playing around I tended to prefer the colour of the rockmelon (cantaloupe) than watermelon per se.