We sell promotional products and advertising specialty products. These are all different kinds of products that have a logo printed on them. Some people call them trinkets and trash, others chachka, tchotchke (Yiddish) an inexpensive showy trinket , and still others refer to these as SWAG, which is short for “stuff we all get.”
The bottom line is that these products can be given directly to your customers and prospects so that they remember you when they are ready to buy your product or service. There is no waste since you control who gets your promotion. Other forms of advertising have lots of waste. This form is very direct and people remember and use the products that you give them.
We are a small company, that will offer some really neat products on our site.
Unlike many other sites that offer thousands of products, we will offer a smaller selection of fun and unique products.
Tell us a bit about who you are and the people you reach
Our products are ordered in volume, not one at a time. We might sell 12 imprinted backpacks at a higher price point of about $ 20 each, or we might sell 1,000 units of a fun pen at $.52 each. So we need to find people who have the ability and authority to make these kinds of purchases for their business or organization.
Our target audience consists of businesses of all sizes, schools and colleges, clubs and sororities and fraternities, Non-Profits and more. We expect this audience to be in the 18 to 35 age group and able to spend $ 250 or more for an order. We can finalize the order via a shopping cart or over the phone, since we are happy to talk to people or email them or use chat or whatever they desire.
We can use a 4 color logo for the web. However, if we use the logo on our own promo items, some products are only printed in 1 color, so ideally, we would like something that can work both ways.
The primary use of the logo is for the website.
The files we will require are:
Print file format - .eps vector file
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.