A logo for the company esQay Inc. The logo will determine the look at feel for the company and the product, because we haven't chosen any colors or fonts yet.
"The Tool I'm building" is to a Software Test Engineer as:
IDE or Text Editor:Programmer
You get the idea.
Should scale from the favorite.ico to a 1/4 page or so (or variations, but recognizable ones are fine). Just keep it in mind.
I would like to evoke:
The professional aspect of this tool
The personal relationship between tool and user
Many of my competitors are large companies, like HP, IBM and Borland. Their offerings are huge, comprehensive, super-expensive -- and, generally old and not state-of-the-art.
I want to stand apart from this group with something more... well, I don't know. But good luck!