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How EricFreeHelp started their logo design journey
Do Good, Get Good
"Do Good, Get Good" is both the company name and the philosophy. Designed to help people personally and professionally build better relationships and thrive in their life, "Do Gooders" believe in a world improved by small kindnesses and incremental positivity. When you put good in the world, you receive good in return.
Tell us a bit about who you are and the people you reach
Seeking people with an entrepreneurial spirit, "Do Good, Get Good" is for small business owners, coaches, teachers and mentors, the kind of people who believe that what they do matters (and that they can always do what they do a little better). People who genuinely feel that while they can't track every little good deed to see if it provides a return, that they "get good" in their efforts when they "do good" in the world. They're the kind of people you'd get letter-press handwritten thank you notes from, the kind who would teach an online class, the sort who would commit random acts of kindness.
The first product from DO GOOD GET GOOD is targeted at real estate agents, though the logo itself should not include images of houses, etc., as the brand will be extended to other industries. See the attached screenshot for an idea of the space for the logo as well as some of the language behind the service.
Clean and classic, flexible in a small space on a web header as well as the front of a t-shirt. Should fundamentally work in black and white, but is by no means restricted to black and white. It's imperative--a statement of belief, and so should be bold without being militant.