Highly successful and recognized firm needs a logo to communicate the strength and wisdom that has been tested in all market and economic environments.
Key Financial, Inc.
What inspires you and how do you envision the design for your business?
Key Financial, Inc. does comprehensive financial planning and wealth management in all areas of a client's financial life, designed specifically for that client and their family.
The distinguishing characteristics of this firm is its personal approach, custom design of each client's financial affairs. The founder is a highly accomplished woman, won numerous awards and has been repeatedly recognized as a leader in the industry. The firm is known for being attuned to the informational and emotional needs of their clients, and sharing the straight story in a knowledgeable and empathic way.
- crisp and clean
- classic and conservative
- convey security, strength and confidence
- unique (doesn't rely on typical wealth management imagery like pillars, rocks, umbrellas, lighthouses, compasses)
- blue and no fading in of the colors
- crisp reproduction when photocopied
- not too busy
- no dollar signs
- no key - or, if a key used it must be subtle
- no puzzle pieces (althought that is basically what the firm does - puts together the pieces of a client's financial life which would normally be overwhelming to them) nothing to abstract