The current function of The Yellow Lemon will be a blog collection of recipes and professional food photography. We try to incorporate organic and fresh ingredients in our recipes as much as we can, and are always conscious of the calories and health benefits each meal brings.
We want the logo to be universal and something we can continue to use if we take The Yellow Lemon in another direction, ambiguous but still original and "catchy", we like abstract and modern designs. Our photography is going to be play a major role in attracting our audience, and we are targeting the 20-30-40-somethings living a fast paced life in the city.
Our general comments to all designers:
-we prefer “the yellow lemon” font to be all lowercase
-the main logo must be on a white background
-we prefer to have the logo and text next together rather than on top of each other, we don’t want it
to be square but are looking for a sleek long rectangular shape
-we want two secondary logos:
(1) black and white of main logo,
(2) we want logo with a colored background, we have not thought of a color scheme yet, but an inverse version of the main logo, maybe a light gray, this is where we need expert designer input
-we prefer a free style logo that has a modern handwritten, hand drawn feel, we believe the handwritten
element creates a more personal touch to the logo