It's an internet company for retail sales of vitamin supplements. In the future, it also will be a retail store with real locations, not only internet.
We sell all kind of vitamins or dietary supplements, from sports supplements (proteins, aminoacids, creatine, etc, for sports people, athletes, runners, bodybuilders, etc.) to health supplements (diet, energy, antioxidants, vitamins, minerals, anti-aging, etc.).
We don't want the logo exclusively for sports people (for example a muscle logo), because regular people don't like that kind of logo in a store where they buy their health supplements, and they (regular people) are very good customers.
At the same time, we must attract the sports people, because they also represent a very good customer in our store, and they won't like a logo with an "organic" look.