the philosophy behind Vinocracy is intrinsic in the etymology of its brand name Vino - italian for wine and Cracy - from the Greek Kratos which means Power, also part of the root of the world democracy (Power of the masses). The Power of Wine is the ability of bringing people together around a table and promote conviviality and social life which in today modern world is slowly loosing ground against an increasing presence of virtual relationships between human being. But what is the real Power behind the wines of Vinocracy is the promotion of a mystical beverage which has been always part of the history of people and civilizations and has been indiscriminately the beverage of the Kings, Gods as well as the farmers that grew its grapes. We want therefore introduce a new variety of wine into the Hong Kong and Asian market Aglianico Del Vulture, one of the most ancient grape variety known by human kind, which is a product that fortunately is still not been touched by the hands of mass marketing and industrialization and it still maintain the treats of a high quality product at accessible prices. Our wines are the results of centuries of artisanal work of the land and it still holds reminiscent ancient flavors which will create many emotions to the modern palate.
It is not a case that our wines are produced in the town of Venosa in Basilicata which is the town which gave birth and inspiration to one of the most prominent Roman poet Oratius which is the writer of the worldwide famous poem Carpe Diem (Seize the day ):
Leuconoe, don`t ask - it`s dangerous to know
what end the gods will give me or you.
Don`t play with Babylonian
fortune-telling either. Better just deal with
whatever comes your way.
Wether you`ll see several more winters
or whether the last one
Jupiter gives you is the one even now
pelting the rocks on the shore with the waves
of the Tyrrhenian see - be smart, drink
your wine. Scale back your long hopes
to a short period. Even as we speak,
is running away from us. Seize the day,
trusting little in the future.