1) Target. Our primary targets are innovative independant workers and start-ups. They are usually young and do not want to spend a lot of money for administrative tasks! We adapt our services and offers to their needs.
2) Brand universe. Our name my-startup fiduciaire (=CPA, in french ;-) ) clearly reflects our target clients, and our activity. Our universe is the pirate's world. We believe that as the parrot, we are the best partner for captains. We help them overcome the obstacles on their path, such as administrative problems or law issues.
3) Brand values. The CPA are usually very conservative, managed by men, with a complex and strong top-down hierarchy. For a customer, the access to infos concerning him is complicated, and he has to follow CPA procedure, at the end he ends up with a huge amount of papers. my-startup wants to be seen as a modern CPA, using innovative methods like cloud computing, thus permitting customers to consult their data safely and in real time. We also want to communicate in a new way (Usually CPAs know nothing about Facebook!) by using social medias for example.
4) Colors. Our color chart is
magenta #FF0066 (main color)
apple green #00FF00.
You can use one or several of these colors, and combine them as you wish.
5) Mascot. As previously mentionned, we identify ourselves with the pirate captain's parrot. How to use the parrot (if you want to) is up to you, we have a pretty open mind.
6) Logo. We are expecting something both fun and serious, without any negative attributes that usually characterize the pirates (bones, Jolly Roger, etc), simple and discreet.
We are very open-minded. According to the results we will get, there may be another contest to design our site and our different communication supports.
The winner's name will be mentionned on our site. If your contribution becomes more important, we will think about an official partnership and we will solicit you for other works.