New logo wanted for All Star Orthodontics

All Star Orthodontics

Score a Winning Smile!

Brief Overview
1. We are an existing Orthodontic practice in need of a logo to establish our brand. Dr. Le is an experienced orthodontist who wants her practice to be portrayed as modern, sophisticated and up to date. The logo should reflect a fun, but professional environment with focus towards children, Moms and families in that order.
2. The practice will be designed and decorated with a SPORTS’ THEME
3. Business card and stationary design

Brand Name
1. All Star Orthodontics
2. Chosen slogan is “Score a Winning Smile”
o Please include the slogan into the logo design

Target Audience
1. Parents of middle-school aged kids. The primary target market for an orthodontic practice is typically mothers of middle-school aged kids. However, should appeal to the whole family.
2. General Dentists: it is important to appeal to Dentists as they are the referral sources and are very important to an orthodontic practice.
3. Sport Teams
4. The Community

Requirements:

STYLE: Please use a font style that is easily read from a distance. http://www.invisalign.com/Pages/default.aspx uses a font that works well. May use the theme of http://www.alignmyteeth.com as a starting point, but WOW us with your imagination!

COLOR: May start with http://www.alignmyteeth.com colors, but be creative. Avoid Red please. Please use Blue, Green, and Orange (color of the cockroach) with a touch of Yellow (yellow is optional). Perhaps in gradient pattern between the above colors.

DO: Please be super creative! Orthodontists primarily sell transformation, self-esteem and confidence, not just straight teeth.

DON'T: Please no tooth-shaped logo, hearts, apples, toothbrushes, and other dental clichés.