How Society of HM started their logo design journey
Who are you known as?
Society of HM
Tell us a bit about who you are and the people you reach
SHM is seeking a brand logo design for a newly formed division of the Society of Hospital Medicine, a professional medical society representing more than 31,000 hospitalists and their patients.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Please include the title or acronym for The Center with the following options:
•SHM’s Center for Hospital Innovation and Improvement
Important: Please pair or incorporate with the SHM logo for cohesion and demonstrate The Center as a subdivision of SHM.
It’s important to note that the most critical audiences for this design will be:
•Clinicians (physicians and others) who work in the hospital
•Nonprofits and state and federal agencies responsible for healthcare and patient safety
•Hospital executives (CEOs, Chief Medical Officers, legal and financial consults, etc.)
Other organizations with the same kind of brand equity we hope The Center will achieve:
•The Commonwealth Fund
•Agency for Healthcare Research & Quality
•National Patient Safety Foundation
•National Institutes of Health