RitzyHips sells a layering clothing accessory (wraps, like a tight skirt) for women which is worn over jeans/pants/leggings. It covers the butt and hips and the intent is to add style and flair to an outfit.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
Organization name enveloped by a pictorial element or shape.
Violet and Cream (in the spectrum of purples and whites)