1. The logo needs to represent a tool that is fun, helpful, saves them time, easy to use, creative and credible, not corporate, innovative, friendly
2. Main demographic will be 18-35 female recruitment consultants, secondary market is male 18-35 recruitment consultant
3. Possibly use "Better ads. Better Candidates" as tagline
4. Recruitment Consultants tend to be very busy, time poor, multi-asking salespeople.
5. This tool is more about refining the job ad they have written, polishing their already written content
6. It aims to get them through any mental blocks they may get writing another job ad
7. This tool provides them with options for their job ad to stand out and be noticed by the best candidates so that they apply