FTR stands for For the Record.
For The Record is a journalistic term for a comment that is to be made public.
It in no way has ANYTHING to do with music.
Because we could foresee the FTR brand moving beyond sports, it is important to us that we have an FTR emblem. Unfortunately FTRsports cannot stand on its own yet because people don't know what it means, therefore we would also need "For the Record Sports" to be incorporated into the Logo. It's a lot of words for a logo so we want this to be done as creatively and efficiently as possible. (we are aware that's not easy or we would have designed it ourselves)
We like the current emblem on our site, but it does not have For The Record Sports incorporated into it very well.
On our site we rely heavily on humor and don't expect our readers to fully take us seriously. That said, we are professionals and this is still a reputable News site and our design and logo must reflect that.
We are happy with the FTR emblem provided. It looks good on its own on twitter and facebook, but over all we feel that these designs were not professional enough and we had trouble incorporating the rest of our name with this emblem. We would like creative ideas, but hope that the letters FTR are recognizable.
-Our voices and opinions are very strong
-Our target audience is guys, but we will obviously welcome women.
-We are not opposed to things such as stamps and shields, but the space we have to fill is better suited for something similar to the shape we provided.
The funniest sports blog ever
Must be based around our trademark blue #0093ca