We are in the Learning business, What we really do is empower the individual, make their work life easier and all our learning workshops are based on experiential learning. our workshops are very activity driven. we use a lot of interesting material like lemons, balloons,straws,crayons,puzzles etc but we are in the adult learning space. our clients are managers and senior managers from companies like Mercedes-Benz, Oracle,JP Morgan etc. A highly intelligent crowd who come with high expectations to learn and take something valuable in terms of learning. we do not do boring power points. we engage the audience. its high on energy but also helps adults take a lot of valuable lessons to better their work life and personal life. we believe in empowering individuals.
What we hope to achieve is a sharp corporate look yet a playful fun element to the brand. we do hope you can help us balance between projecting us as a fun company yet we mean business and are professionals. hence the balance is the key. we looking for something minimalistic and zen and light. not too complex. just easy but interesting in terms of design. something that would make people want to check us out :) pastel shades could work or a bit of pop in colour - maybe 3rd in one colour and the i could be a bit more vibrant. we open to any ideas and suggestions and any colour that you feel would work best.
Being a knowledge based company we want our logo to be simple and easy to read - 3rd i
we could try using a symbol that can feature in all our collaterals and the symbol or image could be a bulb, as our caption is knowledge that works
it could perhaps be a logo that has elements of learning like white board and markers or a classic green borad and white chalk type written 3rd i
we are not 3rd eye so we not looking at any eyes ...the i here denotes the individual so that could also work in the way we design the logo
we are open and the above are just ideas ....
we looking at something that is simple on the eye and catchy