Required: Create a very presentable logo/brand, to be used in all marketing material. Websites, food packaging, Signage and stationary. Possum Creek is an exciting new project unlike any other and we want to establish a strong identity that people can connect to.
What we are: Possum Creek Farm is far more than just a farm. We will be focusing on Health, Education and produce all with the aim of reconnecting people back to their food source. Demonstrating and educating people of better ways to produce food that regenerate the land not take from it, organic and ultimately sustainable. Possum Creek will become a place of production ethical food distribution and learning. Connecting with the community.
Target Audience: Targeting more of an attitude and a way of thinking, those people who have an interest in health and sustainability. Who are interested to learn more about their food and where it comes form but do not necessarily know where to start. This who do have a disposable income and want to reinvest in themselves which comes to health and knowledge.
We could easily say we fall into the LOHAS segmentation. http://www.lohas.com.au/
Single Minded Proposition (PROMISE):
Reconnecting people back to their Food source.
Substantiation for the Proposition:
• Regenerative sustainable agriculture practices.
• Permaculture designs working with nature not against it.
• Organic food production and inviting local communities to see how it is done.
• Educating and demonstrating what things can be down and how.
• Running tours and courses on the property
Look and feel: Taking The traditional farming look and feel image with more of a modern edge.
Desired Response: I want to be part of this.
Inclusions to consider:
Hero logo with ability to add in
“Possum Creek” text with spacing for transferable text, Such as
Possum Creek Education
Possum Creek Produce
Possum Creek Events