How Jameshollister started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We allow people who follow a plant based (strict vegetarian / vegan) diet, to more easily discover new recipes, track the ones that they like, and build custom weekly meal plans.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
My general idea was to have the logo look like it was 'planted' in the ground. The bottom part would look like dark brown dirt, the top be green, like the tops of plants. Also perhaps the line in the 'p' could be made out of a carrot, and the line in the 'b' could be made out of some other plant (a tomato or pepper plant). I think to make that look good, the letters would need to be all lower case.
Our audience is mostly women age 20-40.
Out slogan is "let's get something fresh on the table".