Well what can 'wethree' say about Kate, except that is was an absolute pleasure to work with her! Her attention to detail was exceptional, truly grasping the details of our brief, actualising them, then experimenting with further concepts that ultimately enriched the end result. After seeing what she did for us, as well as her other winning designs, it is obvious that she has great versatilely too - and well, what more could you ask for in a designer! Thanks do much Kate!
How Journey Merchant started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Our business is a luxury ski chalet located in the Australian Alps. The name of the chalet is Nanook. The chalet has a mountian atmosphere and is warm and cosy. The theme is modern European Alpine.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our accommodation is named after a famous dog that use to pull the children on a sleigh. See attached photo. We would like the logo to represent this simpler time. Stylish retro lettering. We would like to the logo to be classic and represent a simplier time. The styling of vintage postcards. Classic brands that represent our target market would be Ralph Lauren, Rodd & Gunn. Our target audience is mid 30's to mid 50's. They love the outdoor life, sitting in front of the fire and relaxing over a good bottle of red, snuggling into bed.
We considered using blanket stitch in our logo as we have Pendelton blanets on our beds.
We love the old logos seen on the orignial skis, some of the vintage patches that people sewed onto their winter jackets.