Soujiro did a fantastic job, coming up with heaps of options alongside some stiff competition. All of my (many) requests for changes were done promptly. Thankyou so much. I love my new design!
How princeton started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
MyProduct is a downloadable, pass code protected app for a specific medication and therapy. It has evolved as a need for pharmaceutical marketers and healthcare professionals to offer patients a more accessible way of staying adherent with their medication, and providing a resource where they can manage their therapy at any time.
Princeton offers the MyProduct app, to Pharmaceutical marketers. It is an “off the shelf” app - whereby Pharmaceutical marketers can place their individual product and therapeutic information into the MyProduct app, where it will then be offered to a patient as a support resource based on that product. E.g. “MyParacetemol”. The doctor, pharmacist or nurse would be the one recommending the patient to download this app.
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