Demographics are the Tween age bracket although some girls may due this up to entering college. And we need to attract their Moms.
We are assuming the moms will be either career-oriented or at least want to earn extra money while they stay at home and they are also interested in helping their daughters earn money and learn about earning/learning about money. Likely to be middle classish (lower to upper).
Since an investment will be made by mothers to start the Home Party concept, this will likely attract the same moms who have thought about starting in the Home Party business but have never taken that step until now (the gimmick with the daughter might be just the push they need to sign up). We will promote this through other Home Party networks, mom networks, mom entrepreneur groups and also through Tween networks and web sites. So the logo needs to appeal to this broad range.
The slogan, as mentioned earlier, is "Why wait for a prince when you can build your own kingdom?"
The name of the company is Mogals which is a twist on the word Moguls (think people like Donald Trump, real estate mogul, or George Lucas, movie mogul, etc). If we cannot obtain the Trademark for Mogals, we will be altering the logo and name to go with something like "Mini-Mogals" or "MyMogals" or "MightyMogals" - whatever we can get approved.
Feel free to post questions. This is a startup by a mom with a credit card and no budget (rubbing nickels together to boot strap).