Middle to upper income (e.g. corporate/executives; young professionals etc)
Service Offerings: men’s health; women's health; performance coaching; executive coaching, depression, stress and anxiety; relationships
The underlying value proposition is customers frequently state they want a 'fresh start' by visiting a psychologist. Additionally, they often want another point of view hence the name New Leaf - as in ‘turning over a new leaf’.
The benefits they get by coming to the practice are: evidenced based help; highly qualified psychologists; safe, confidential & supportive environment.
Here are some links to some competitor websites that should be looked at to avoid their look and feel. Your design needs to be better, stronger and differentiated.
-the logo will be flexible such that is can be used across all marketing/communication mediums and types and sizes (e.g. web, print etc)
-The logo is crisp, stylish, and minimalistic conveying the professional nature of the company but also be appealing to the target audiences
-Easy to read font that is transferable across font sizes
-Transferable into any color but the colors must align to the premium positioning and be consistent with a warm, fresh and welcoming feel
-graphics in vector format only
-Provide a design that can incorporate a tag line but is also able to be a stand alone (tagline is not yet developed)
-Clarification if you are not sure--no sense wasting your valuable time just ask will provide much ongoing feedback
DO NOT USE:
-Clipart or stock images.
- I’ll be conferring with my business partner along the way, but will be prompt immediately as the company is looking to launch mid JUNE 2011.