How KPI Communications started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a consulting firm with one mother brand and 3 subbrands. We need a design for the morther brand and the 3 subbrands. Common for the company is that we are a hard core resultoriented firm within professional services. The 3 subbrands are KPI Communciations (advertisement agency), KPI Digital (web agency) and KPI Business (management consulting).
We used to be only KPI Communications. Recently we have done a lot of consulting and digital work, so we have decided to make them autonomous brands. We use an abstract mark as you can see from our past logo (see also our "old" website at http://www.kpic.dk). We would like to continue to use our symbol, but how is up to you. You can even modify it, if it makes sence.
It is important that the three subbrands have a clear association to the mother brand.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards