the target audience is young and fashionable, they look for brands that are genuine, not corporate. They want something unique, they want to stand out form the crowd.
The website is about pulling the best products together and offering them in one place, cool accessories like headphones, messenger bags for tablets. Its an online boutique offering only the best quality for the devices you have invested a lot of money on, so we also need to attract those who are willing to maybe pay a little more for their designer gear.
Some key words to consider;
On 1 side;
Urban, skate, surf, graffiti, exclusive, street, cool, edgy, music, industrial design.
On the other;
Clean, simple, and honest.
Slogan should read a little like this (feel free to play with the combo);
Urbane accessories for your tech gear.....
Dont just protect it, make it yours.......