felipe23 needed a new logo design and created a contest on 99designs.
A winner was selected from 277 designs submitted by 53 freelance designers.
Goldrausch
We want to create a new hip but still classy drink to challenge vodka.
Our drink originates in south america. It's a hard drink with 35% alcohol. We want to pay tribute to its roots but at the same time completely rebrand it to fit the market of young (20-30 years), hip, urban trendsetters in the nightlife of Hamburg (Germany).
Our drink is exclusive and aimed at the "gentrified" people of the hip part of town who are bored of vodka and cuba libre time and time again.
"Goldrausch" is a german word and means gold rush or gold fever. Goldrausch is exotic, immaculate, symmetrical, luxurious, classy, exclusive, powerful and eternal.
Goldrausch is dark and mysterious.
We took a lot of our inspiration from a visit to the Gold-Museum in Bogotá, Colombia. A remarkable statue there was called "Lord of the Underworld".
Website of the "Museo del Oro" => http://www.banrepcultural.org/museo-del-oro
Some color inspirations: http://tinyurl.com/6gcythp
ATTENTION: Do NOT use the shaman anymore in new designs. We need alternatives.
--------------------------------------------------------------------------------------------------------------
Practical Advice:
The font has to be strong. I'd prefer serrated serifs. It has to be original and resonate the adjectives I used in the upper paragraphs, please no free standard fonts. I can do that by myself.
The color of the drink is goldish so the logo and the colors need to complement that.
--------------------------------------------------------------------------------------------------------------
Brands we like for their design:
- Apple
- Nike
- Calvin Klein
Commercials we like:
Fritz Kola - http://www.youtube.com/watch?v=Iel4fIc6LNE
Jambox - http://jawbone.com/speakers/jambox/videos
Desperados - http://www.youtube.com/desperados
-------------------------------------------------------------------------------------------------------------
BEFORE YOU START YOUR DESIGN:
Please make sure to read this article: http://www.smashingmagazine.com/200…go-design/
and check that you're familiar with these common mistakes.
(sorry to the all the professionals out there but i had lots of amateur designs submitted to me in the past i could have done better by myself)
Please submit a version in black/white with every logo you submit. the logo has to work in small sizes and in monochromatic colors, too (like this one: http://99designs.com/designs/7797719-original)
------------------------------------------------------------------------------------------------------------
Feedback Conventions:
We'll try to give feedback to designs that are getting close to mark, but
when pressed for time, we'll use this system:
1 star – Thanks for the submission. Please read our requirements again to see what we are looking for.
2 stars - An interesting concept but it is not very well executed. Please make it look more professional.
3 stars - Getting warm, we can see where you are going and would like to see more.
4 stars - This is a good concept and we like the logo. You are almost there.
5 stars - Love the concept and logo. You have made the final cut, fantastic job.
Find out how a design contest works or learn more about our logo design services.