Fishead needed a new logo design and created a contest on 99designs.
A winner was selected from 40 designs submitted by 11 freelance designers.
Fraser Isle Spanner Crabs
Fraser Isle Spanner Crabs catch Spanner Crabs off Fraser Island - a world heritage listed tropical island off the coast of South Eastern Queensland.
Undertaking sustainable fishing practices, FISC catch the crabs and process them into a premium crab meat.
The target market is the premium foodservice and retail sector - thus every element of the campaign must speak luxury - including the logo, packaging and presentation.
Please refer to the attached background file on the crabs and the region
Th design we are looking for should capture the pristine environment and the unique crab - possibly incorporating the crab in the logo
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