We are a start-up distillery making gin and other spirits for making cocktails. We are a team of young, passionate distillers creating a new line of spirits in western Wisconsin. Our goal is to provide our customers with a smooth, refined taste which will be as good for sipping as it is for mixing.
As long-time bartenders and managers of establishments with more than 40 years of combined experience, we have tried and used every spirit available and are not satisfied with using products manufactured overseas through large, multinational conglomerates. We intend to take advantage of the long and distinguished history of our area - both legal and illegal distillers - to create a new line of gin and vodka which questions the status quo.
We chose Flatcap for our name for two reasons. First, that type of hat has been a classic style for more than a hundred years - especially in the times of the American prohibition when bootlegging was so prevalent in the ares, and also during the turn of the century in England, where traditional gin was created and mastered.
We all also have large collections of flatcaps ourselves which we have worn for years - which is what started the discussion.
In terms of our image, our intent is to marry the old with the new, the classic with the modern, in order to provide the best spirits for our customers. We are mixologists and creatives, stylish and tattooed. With the name of the company, we feel that an image of a flatcap within the logo is important, however how that image is applied is up to our designers.
We would also prefer one, two, and three color variations of the logo so that we can use it in multiple applications if possible without affecting your fine work.