We make personal training accessible and affordable. We want a logo that communicates our brand in a bold yet friendly way. It doesn't have to be literal. It should, in fact, make the consumer FEEL that this is an innovative company that's dedicated to helping you get in shape. If you want to literalize the "orbit" idea - that consumers are in the center of the brand - we urge you to bring a wallop of freshness and creativity to the expression. We don't want to see a lot of ideas with symbols of space ships orbiting the earth. It should sing on a website or a hat."
Our customers are mostly women (80%) and tend to be slightly older 30's and 40's.