We help people become more comfortable, confident and successful in their personal, professional and social lives.
We do this through online and offline coaching, videos, blogs and online interactive content.
We have a view to expand, incorporating other personal and professional development companies (e.g. personal trainers, business advisors, image consultants etc) to create a one stop shop for a more successful life.
The name of the company is The Euphoria Initiative. Where euphoria is often imagined as a fleeting emotion, experienced by few; we seek to make it a more permanent fixture of the lives of those who choose our brand. When people envision Apple users, they envision creative types. When people imagine Sony consumers, they envision tech savvy types. We would ideally like people to envision The Euphoria Initiative consumers to envision more classy, confident and successful people.
Our target market currently are 20 to 35 year olds, male and female (prominently female, although we do NOT want to exclude males). However, with our view to expand, we envision eventually targeting a wider audience so please keep this in mind.