How Jurgen Wolff started their logo design journey
I need a logo that will work across media for my services as a creativity coach, consultant, and author. It should have my name, a graphic element, and a tag line.
What inspires you and how do you envision the design for your business?
I am a creativity coach, teacher, and author. The logo will be for my new site and for print materials. Since what I'm offering is help for being more creative, the design should reflect that, but without going so wild that it's unreadable.
the name: Jurgen Wolff
the tagline: Helping creative people be even more creative and productive
Color scheme is black, white, and red
Not all caps on the name.
No light bulbs to indicate creativity, no globes, no arrows pointing upward (or any other direction), no Nike swishes or swashes, no rainbows or butterflies. The feel of it should be masculine (but not macho). Tagline is kind of long, so the font needs to be readable even when this is on a business card.