3 target audiences
1. for the safety training - young men
2. HR department - females
3. Management - mature men
Don't use anything too Australian - no kangaroos.
This is a consultancy business as well as a training business.
We want a clean legible font with an icon that represents the learning / teaching experience.
The dot on the 'i' in train should be a yellow dot. Not too tiny.
A positional statement of 'We Train' should be included.
We expect the final websites designs (for which the logo is to be used mainly) to be inspired by http://www.workforceguardian.com.au and santos.com.au
NB: Although the client likes the workforceguardian site, this DOES NOT neccesarily mean mean they want a shield in the logo.
We seem to have a lot of shield designs already and so there is a good chance the client may opt for an alternative.
Please try to be original with your entry.