We are a new cafe concept located in the Grampians mountains, Victoria, Australia which is a national park filled with mountains, lakes, rivers, walking tracks etc.
We are looking to create a clean eating licensed cafe (with some Paleo options), with a great vibe and an outdoor focus which targets the kind of people who are attracted to the Grampians; bushwalkers, hikers, trail runners, bike riders, rock climbers, abseilers etc
We also aim to put an outdoor training facility (gym) behind our cafe which will focus on outdoor training, natural movement training, parkour & crossfit style training.
The decor of the shop will be very industrial/minimalist/retro with recycled timbers,compressed board, industrial shelving and earthy colors; browns, greens, deep reds with almost a military style base feel about it, or certainly something you might expect to run into if you were going to climb Mount Everest
We are looking for an identity that will convey the kind of image that we have just described.
I have included a couple of examples of logos that I like (with the same name) from around the world for you to check out!