Just BE is a cafe and wine bar that honors your individual state of being, or how consumers desire themselves to be. For active, health-conscious consumers who want natural, great tasting food, Just BE is the only fast-casual restaurant that delivers natural food and a menu tailored to celebrate individual moods and emotions in a warm and inviting atmosphere, because Just BE is not just the name of the restaurant, but a state of being.
It's naturally fast food that makes you feel good.
Just BE – what we stand for
• Natural food, Fresh food, preservative -free
• Individuality: Different states of mind, Empowering
• Simplicity: Few ingredients, Small but creative menu
Just BE - Target Audience
• Health conscious individuals and those who aspire to be more healthy
• Aged 24-49
• Have an income level of $50k+, educated
• Busy people on the go
Things our target audience like to do:
-Shop at Whole Foods
-Read Marianne Williamson OR Barbara Bradford
-Drink Kombucha or Green Tea infused drinks
-Spend a lazy Sunday eating and drinking with friends
-Pay $1 or $2 more dollars for a better glass of wine
-Try out an eco-lodge because of the emotional “feel good” factor
-Would try a new active sport – like cross-fit!
-Spend time in the park
-Try cooking new recipes at home
-Recycle where they can make a difference
The menu celebrates your current, or desired, mood. Feeling nutty? Try Just BE warm marcona almonds toasted with basil olive oil. Feel like being wild? Try Just BE Plum Cabernet BBQ Sauce Simmered Chicken. Feeling Abundance in life? Go for Just BE’s Cannellini Bean Hummus, Toasted Tomato Spread & Smoky Fig Puree. Or Just BE naughty with a dark chocolate churro...or Just BE Sporty get some protein from our peppered skirt steak or Just BE pure with a detox salad of superfoods beets and broccoli.
The logo should focus on Just BE however, we are open to also including "cafe" in smaller letters or "cafe and wine bar" in smaller letters.