To create a solid and cohesive visual brand identity for Accelovance that incorporates the new corporate structure of the Accelovance parent brand that will also be modularized to include three sub-brands to be created at a later date.
WHAT DO WE DO
Accelovance is a clinical research organization that develops and executes clinical trials for small-to-mid sized pharmaceutical and biotechnology companies in a variety of disease states.
For… The biotech and small-to-mid- sized pharma sector
Accelovance…is the Clinical Support Provider
Who…You can trust to deliver reliable and insightful solutions
Because… We foster a collaborative culture for our external partners and our internal staff.
For our partners, we:
• Are responsive, flexible, and performance driven
• Facilitate timely and substantive interactions
• Act as an extension of their vision
• Deliver innovative solutions
For our staff, we:
• Hire, develop, and retain the right people
• Listen, hear, and respect that good ideas can come from anywhere and anyone
• Encourage accountability at every level of the organization
We are speaking to potential customers, industry colleagues and professionals, as well as investors and media.
A secondary audience would be internal staff and employees, candidates and new hires for Accelovance.
We want the Accelovance brand to be highly recognizable and memorable. We want to create a visual identity for the organization that will give them a larger footprint within the Clinical Services sector. We want to ensure that the messaging we are developing and the visual lockup are consistent and strong so that just the logo is a powerful and consistent source for brand recognition.