I need an eyecatching logo that conveys to prospects and customers that I know what I'm doing and makes them want to trust their healthcare needs to me...even though I'm not a doctor.
What inspires you and how do you envision the design for your business?
A logo that helps me create a brand identity. I'm not a doctor. But for my clients, that's actually an advantage. It lets me give them more time and attention than insurance companies and HMOs compensate doctors for. It lets me do all the things doctors should do but aren't able to like: give them more time, do longer consultations, ask more questions, run non-traditional lab tests, analyze test results much more deeply, find problems that doctors often miss, and suggest detailed courses of action other than drugs and surgery. I've found time and again that the problems doctors often miss can mean the difference between health and illness. And in case my clients ever need something only a doctor can provide (prescriptions, shots, etc), I can refer them to one of a number of MDs I work with who "get it".
- Item 1...Clean, inspires trust, differentiates me, conveys "alternative" but in a way that still means something, it can be hip and fresh because that's what my advice is but it also has to be professional so people don't think I take their health lightly