Tell us a bit about who you are and the people you reach
Wabash Bar & Grill is the newest bar to Manhattan, KS- a town, home of K-State, and a bar district that consists of 31 bars in a 2 block radius known as "Aggieville." We are bringing a somewhat new approach to this district having a brand new building to work with. Our goal is to have a logo that is not only eye appealing to the college students and the nightlife crowd, but also moderate enough to bring in the young professionals and locals into our establishment during the day for our lunch and dinner hours. We are not your typical dive bar; our approach is higher end food during the day and extreme party at night. Something I believe a logo, alongside some good marketing, can get our message accross.
We have had another company create a logo to this point and they created one with a character, a cartoon approach if you will. We want another look at what you can design in a different direction then that. Not so much character and cartoon, but modern, sophisticated, party, all at the same time being very eye appealing and a great focal point for the bar district.
What industry do you think your business is most related to?