- To redesign the logo of holistic notion.
- The redesigned logo, or varient, will work at a small scale on a medicine bottle label (example with information in attached PDF).
I feel the current logo (see attached PDF) doesn't communicate the 'wholistic' nature of natural healthcare, and I would like to reboot my visual branding.
- 'Whole', 'natural, 'professional yet approachable/warm/friendly' (not too cold).
- Serve as a 'master brand' or master device over a number of sub-brands, niches or products. For example, there will be branded sub-websites and products serving particular client niches: womens health, mens health, detox, healthy ageing, etc. One possibility is to have the logo (or part of it) work well with the words of the niche or product next to it. (see PDF)
- Can work well or be adapted for number of formats, such as: website, social media, app icon, video, print, singage
- If the logo can't scale well to small print, that a small variant is provided (e.g. that can go onto a small medicine label, see PDF).
- Need source files (AI, EPS) as part of the deliverables.