Logo For a Used Car Dealership With Mostly Online Sales

Swiderski Motorcar

This is a brand new business that will be opening in a few months. I plan to sell almost all of my invantory online and have just a small indoor showroom. The area the dealership is in has a very small lot and is in an area with very little traffic, so a logo that people remember is important. I am the only employee/owner just me, so I will be able keep overhead low and in turn keep prices very low. I will be doing lots of advertising online, in print ads, and business cards.

My target audience is anyone and everyone. Anybody that needs a car, I can sell to. I can also find any car anyone is looking for so my target is really everyone.

I plan to use this logo everywhere, Print, Business Cards, Key Rings, Online Ads, Website, On The Building (Very Large Sign), and maybe Billboards. This logo will need to be able to be blown up to very large sizes without seeing pixles. Also be able to make sense as small as a business card. This may be in black/white, so the ad with color should still be able to be understood both ways.

I would like any graphics at the begining or end of the text only, not on top or below. I would like Motorcar to be the main focus and Swiderski to be slighty smaller but still notable. I would like any graphic to be used with the text in some way. I would like a gauge, wheels, roadsign, road, or something along those ideas used in the logo. I like black for a backdrop, and I am open to any color scheme for logo or text.

I will be updating the comments in the contest often with new ideas, so please keep an eye on the comments for direction and ideas.

Thanks and good luck.