Completed contest

Logo Upgrade

Razorama needed a new logo design and created a contest on 99designs.

A winner was selected from 56 designs submitted by 23 freelance designers.

56
entries
23
designers
1
winner

How Razorama started their logo design journey

Company name

Razorama.com or Razorama (derived from Razor - the infamous Razor Scooters)

Overview

Razorama.com is the largest retailer of Razor brand scooters, replacement parts and accessories on the planet. We are in the process of redesigning the website and have already hired a web designer but they need the new logo in order to get going.

The personality of our website is inline with the brand products that we sell - fun, hip, urban.

Tell us a bit about who you are and the people you reach

Our end users are primarily kids between the ages of 6 and 20, but buyers are primarily parents and grand parents. Additionally, while a large portion of our business consists in selling kick scooters, electric scooters, electric dirt bikes and other human and electric powered recreational vehicles, the majority of our sales comes from selling replacement parts.

Therefore, we want to help people get the right part for their kid's or grankid's electric vehicle (scooters, bike, etc).

So the emotional appeal is fun, but the aim is pragmatic, practical, friendly.

Requirements

The limitations and nuance of this assignment will require creative thinking.

First: We need to model the Razorama (or Razorama.com) logo redesign after the trademarked Razor logo

You can see our logo here: http://www.razorama.com
You can see the Razor logo here: http://www.razor.com

The differences and the similarities illustrate the nuance of this assignment.

Additionally, there is no ready made font - the "font" used in the Razor logo is all there is.

While the 'old' logo for Razorama uses the full Razorama.com URL, I want to just use the term Razorama (no ".com").

Since there is no ready made font for the official Razor logo, the "m" in Razorama has to be created from scratch - but the "a" can simply be copied from the official logo and repeated.

Besides the letters, the logo also contains a saw blade. This should be incorporated into the new Razorama logo. See header banner at http://www.razorama.com for ideas.

Colors:
The official Razor colors are
Black
Red - Pantone 485C
Grey - Pantone 877C

However, We are at liberty to use other colors - note the blues and oranges on our web site. That said, I am not attached to these colors per se.

The idea being that while we need to utilize a similar logo, we also need to create our own identity.

Files attached with various official variations of Razor logos and other backgrounds from Razor.

Custom package

$299

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

$299
We are a family farm that was homesteaded in 1892 and produce popcorn, food grade non gmo white corn, yellow corn, so...
design by beklitos design by beklitos design by beklitos
101
entries
24
designers
$299
We teach high school students high school students about the careers available in the construction industry and try t...
design by BoostedT design by BoostedT design by responsif
37
entries
13
designers
$499
We make fresh salads from local & organic ingredients of the highest quality.
design by evermore™ design by evermore™ design by Susan99
94
entries
31
designers
$299
by American Dreams
design by Olivine design by Olivine design by Olivine
172
entries
20
designers
$799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
design by gcsgcs design by A R I A L studios™ design by andjusticeall
65
entries
15
designers
$299
Auto detailing on demand...
design by bentosgatos design by bentosgatos design by bentosgatos
47
entries
15
designers

We saved a spot for your logo design contest.

Get started now
$888
We are rubber / silicone wedding band company. We make wedding rings for those with an active lifestyle...
design by heema design by heema design by cre8ivedepot
312
entries
84
designers
$799
Polar King International, Inc. is the industry's #1 manufacturer of outdoor fiberglass walk-in freezers and walk-in c...
design by singhania design by singhania design by waldy
85
entries
38
designers
$299
Cuyuna Company is a Minnesota-based outdoor apparel brand focused on tourist mountain bikers and adventurists.
design by Ms. Cha design by M E L O design by MSchertler
85
entries
10
designers
$299
The product is a Manicure Ventilation Station that removes dust and chemical vapor at the source. Target Audience is ...
design by doodlerdude design by doodlerdude design by doodlerdude
154
entries
44
designers
$299
We are an insurance agency focuses on mostly coastal insurance. We insure home and business in the southeast region. ...
design by alysa_soebandono design by alysa_soebandono design by alysa_soebandono
66
entries
20
designers
£199
Assurent will help people who rent their homes become more financially stable and secure. We also want landlords to c...
design by Addictive Ads design by Addictive Ads design by Addictive Ads
149
entries
32
designers