Bradley68 is an outstanding designer, and very responsive to my requests. He willingly ran my revisions, including some nuanced alternative versioning. And he contributed some ideas of his own, making the process collaborative as we refined toward the final branding set. I recommend him highly.
How kcrowley started their logo design journey
University of Maryland Center of Excellence in Health IT Research
The Center of Excellence in Health Information Technology Research at the University of Maryland. Accelerating Health Transformation. http://www.hit.umd.edu
Much like the internet revolution and industrial revolution, we are on the brink of a health information technology revolution, one that promises far-reaching and long-term changes in the management and delivery of health care, the facilitation of a patient-centered health-care system and an effective process of clinical discovery.
The University of Maryland Center of Excellence in Health Information Technology Research was initiated to address these challenges. The focus of the Center will be on the design, introduction and integration of information and decision technologies into health systems that address healthcare quality, cost, patient safety and access, as well as health literacy, health equity and health promotion. The center's research activities will be constructed on the foundation of Maryland's outstanding research capabilities and intellectual capital, while technology development component will leverage the university's existing capabilities in accelerating ventures and technology licensing. The efforts in the Center will enhance the capacity of individuals, families and communities and health-care delivery institutions.
Tell us a bit about who you are and the people you reach
Target audience is all the stakeholders of the Center which include potential partner organizations, such as health technology companies (Epic, GE Healthcare, Allscripts, etc.), as well as policymakers, University faculty and students. The Center is seeking to be a national leader in health IT research.
The logo design imagery should invoke an innovative, technology and healthcare focused research organization. It should loosely affiliate with the University of Maryland color aesthetics (see umd.edu) and have "University of Maryland" somewhere in logo -- the UMD sphere may be helpful here (for reference: top left corner of umd.edu homepage). The spelling of Center in Logo could be "COE in Health IT Research", "Center of Excellence in HIT Research" COE in HIT Research or "COEHITR" or if designer has better way to instantiate name that is fine. Would like to include tagline "Accelerating Health Transformation". The structure, imagery and design of how to accomplish this is up to the designer.