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How Josh.davies started their logo design journey
Who are you known as?
Ultra Furniture Limited (Part of the Raven Holdings Group)
Tell us a bit about who you are and the people you reach
Ultra Furniture Limited design and manufacture sofas for UK based high-street retailers (not the customers directly). The company has a background spanning over 20 years and is proud of the values it holds and the fact everything is British made.
The sofa industry is fashion driven and because of this I feel the logo should have a contemporary feel to it, however keep in mind the fact that the company is proud of it's history and values.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I would like to see variations of the logo both with and without the subtext of "Part of the Raven Holdings Group". The word "Limited" must be used in the logo, however it's size can differ to that of "Ultra Furniture" - it would be good to see variations on this too.
Nothing "obvious" should be included in the design. i.e. No sofa icons or British flags. While I have suggested blue, red and white as colours, I am still open to other suggestions as long as they are explained.
Please don't take any inspiration from the existing company logo/website.
While I've selected the 4 areas where the logo will be used, the key areas are print and online.
Files must be provided in Illustrator vector format, I won't be accepting files in Photoshop format.