How Throckmorton started their logo design journey
Who are you known as?
Triathlon Scientific, Inc.
Tell us a bit about who you are and the people you reach
We manufacture and sell small gadgets and electronic accessories used by triathletes in triathlons.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our logo should speak to the competitive athlete who wants (a) speed and (b) precision. In fact, we're thinking about "Speed and Precision" or "Triathlon Accessories that Enable Speed and Precision" as slogans, but we think the logo would look too busy with a slogan included.
We'd like our logo to contain the name of our company, Triathlon Scientific, as well as some kind of stylized image that evokes a swimmer, cyclist, and runner, if possible. Including the image of a clock or stopwatch face in some way would also be helpful in conveying the message of speed and precision.
Our target demographic is the hyper-competitive triathlete: the kind of person who spends $4,000 or more on a carbon bicycle and thinks that a few seconds of difference in his/her time crossing the finish line can make the difference between a joyful personal victory and a bummed-out day.