I have added some new feedback in the "what I don't want" section.
We want to be the first place you go to when you are looking for travel accessories to make you feel ready for your trip.
We are based in Sweden, the site is in Swedish and deliveries are only available in Sweden.
Small, light and smart travel accessories from brands like Go, Eagle Creek, Silva, Victorinox ,
AQUAPAC, Maglite, Pacsafe and Nalgene.
Average Swedish travelers divided into five groups:
- Charter tourists
- Comfortable campers
- Ski travelers
- Weekend travelers
- Business travelers
They are all pretty causal travelers, no extreme outdoor types or off pist skiers etc.
Common characteristics and interests:- Travels often
- Likes gadgets and travel accessories
- Likes to travel comfortable
BACKGROUND FOR ASSIGNMENT
bought this company a year ago and are currently building a complete
new website and replacing all photos on the site to get a more coherent
feeling. The new photos are up close, with reflections and will
increase the impulse to buy our products. The
structure of the new site will be much more focused on the products and let you buy
products as soon as you hit the main page. We will also launch a
related blog to write about new products, campaigns, collaborations and
traveling tips in general. The goal is to engage the customers and be
able to create a dialog with them instead of just trying to feed them with
commercial messages. The blog will be a service to share information
about travel blogs, social networks, travel videos and general tips on
how to travel comfortably.
We will also use social media to find out what products people want and need when they travel.
Now we need your help to design a new logotype for the site and for our business.