Logo symbol and textmark.
The logo should contain a strong enough Symbol that it can be recognized without the need for text (i.e., School of Docs).
-The logo should contain a well-defined mark plus the textmark 'School of Docs'
-Optional usage with the tagline "Educating Sports Health Specialists".
-The mark should be strong enough to stand alone without the text “School of Docs”.
-We plan to use the logo in everything we do, including: Website, Shirts, Trade Booth, Marketing Materials (slicks, brochures, etc), Building Signage.
-Web 2.0, Smart and Dynamic
-Scalable vector format
That means think about it's usage as a monotone overlay on a pamphlets, presentation, etc.
Have fun with the logo mark, text or both in fun, edgy, healthy, green, masculine, feminine, examples of your choice.
School of Docs is an obvious play off of “School of Rock”. While we do want to have fun with the logo, school crest, flames, skulls, cute, healthy, green, masculine, feminine, etc, at times we also have to demonstrate a certain maturity level especially since the sports health industry is typically considered high end and professional. Please factor this in while evaluating multiple ideas.
The best tip is to stay away from the clinical Doctor symbols and clip art icons. We train Doctors of all specialties and we don't want to offend them by using another specialties symbol.
Once our logo is picked, we are open to contracting the designer for other design projects as well as other marketing strategy logos.
I will answer any questions you might have and will comment as much as possible, even on the weekend.