Since there will be multiple spots (for now 3), the name that we like
to market and to be known its "La Tia" so this should be in bold
and noticeable boarder in black. Like the Skype logo and similar to
Doritos and Oreos but a clean design like the Google logo (maybe not
Each spot has there own name one its called Olivia, the other one Rosa
and the final one Isabel. This should be noticeable but not at the
expense of "La Tia", it should be there as a compliment and the
doesn't have boarders if it was printed in paper it should look like
it was made inside the paper instead of drawn on top. Like the Google
IO logo attached and the "7" on the iOS 7 logo attached it feels like
it was made of that the Google logo mostly.
**The font for all names should be the same. It can be different from
the font of "La Tia"**
Then comes the Character which is a very important part of the logo.
Each spot has a female name and they are sisters a big family of
sister 100+. For now 3 there are very similar in shape but have
difference here and there, some wear glasses others wear there hair
use a different chef clothes etc. Limitless difference. What
distinguishes them the most its that each one like their own color
none like the same color.
See attached logos as sample. I created 2 of those to give an idea in
Photoshop but I'm not very good :).
The logo should be drawn as a shadow but with layers like those 3D
characters or those paper characters they are 2D but because of the
layers feel 3D either one will work the character need to feel alive
and like the have character pardon the pun. Eventually the should be
easy to convert into a small clip of them moving in YouTube etc. And
again attach a small color to them they live in a black a white world
except for their favorite color and the color of the food.
If you have any questions or need a better clarification in something
let me know.
The logo should be as follow
"La Tia" + "Name" + "Character"
The Font for "La Tia" should be like the Font and logo for Skype (its
attached to the brief) white and the boarders black (but the boarders
should be to big). Each letter should be space out from each other and
not be confusing to read, like Google Logo Skype Logo etc.
The Font for the "Name" should not be in cursive or be hard to read.
In fact it should feel like it belongs there. It should feel like the
Google IO logo attached to the brief, if feels like is not even in the
paper it feels like its the paper. It should not have a boarded
outline of the same of different color and it should not be thing (by
that I mean it should feel like you can color in it like it has space)
Again it shouldnt take away from La Tia, it cant be the main focus it
should be the name of the Character and you in a way should look at it
after looking at La Tia and the Character in the logo desing.
The Character can't have a drawn face it should be abstract. It needs
to be black, white & grey any of those colors. Their word is black and
white an all in between. EXCEPT for the accesories those have only 1
color and its never the same for each Character. If one of the likes
Green that her color for everything so she would have green glasses or
a green knife or a green scarf or a green earing etc. I posted some
images with the name updateA_#.png of some examples in a way. It
should be that later you can bring them back to life in an animation.
** Here its a video of an example, if you can see from minute 1:09 to
1:14. Just by putting the hair up of the caracther it feels like a
different person. It should be the same for this design. Hair up,
different chef uniform different earing etc makes it a different
character but since they are familiy they are kinda of the same. Maybe
one its shorter, skinnier etc. One of the pictures shows something
like that in that particular drawing style.
See picture "Logo_outside.png" the logo will be made into a front just
like that one of Starburcks Cofee so thats the idea for the entire
logo so when you see it "La Tia" catches your eyes then the
"Character" then the "Name"
Let me know if you have any questions.