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Hair salon for men. Font treatment for a hair salon feature man-cave like setting very welcoming to a non-trendy but well kept man. Mid-tier city so no uptown concepts needed. Swagger hair cuts for men. Focus only of "swagger" treatment with possible (subtle) element to tie into the industry. Shop will welcome you with your favorite beverage while you wait, which would include beer, big screen (movie sized) television playing man favorite films, comfy leather seats, old brick accents, earthy and rugged feel. All female staff catering to hair, scalp massages, straight razor shaves, etc. Trendy, but trendy for a mid-America town not LA.
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