(1) International Medical Device & Diagnostics company looking for a logo that is modern, communicates a commitment to the triple bottom line (environmental, social, and business), and timeless.
(a) Strong graphic highly preferred! Text is Optional but much less prefered. If text is included, it should state:
"The Triple Bottom Line"
(2) This logo will be used for all of the company's MD&D sustainability marketing materials. We manufacture a wide variety of product that serve the healthcare system; therefore, our primary goal is to attain a "generic" logo that can be used across all of our franchises and clearly pertains to sustiabilty as it relates to the triple bottom line (people, planet, and business [ie economic growth]). If at all possible, the logo subtly speaks to the nature of our business.
(3) PRIMARY TARGET AUDIENCES/STAKEHOLDERS:
(a) Our Customers:
- Health Care Professionals
- Group Purchasing organizations
- NGOs Governments/Regulators
- Sustainability Community
- Trade Organizations
- Company Senior Mangement
- Supply Chain Leaders
- R&D/Product Development Teams
- External Suppliers and Manufacturers
- All MD&D Employees
- Brand Teams
PLEASE SEE ATTACHED DOCUMENT FOR THE CORE MESSAGE THAT THE LOGO SHOULD COMMUNICATE, AND ADDITIONAL DETAILS